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Startup Diaries: Prioritizing retention from the get-go
One of most fundamental questions in marketing is whether to prioritize customer acquisition or retention. In the dance of business, how much att...
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Korean New Year’s Tradition Mashup
Sometimes I think that being an immigrant is like being a cultural zombie – we have one foot in traditions that are alive and the other in ones th...
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The gift of the bathroom mushroom
At least once a day, every day, for over two decades, I’ve pictured a bathroom in the tropical Florida keys with a mushroom sprouting out of the g...
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Startup Diary: Anatomy of a Launch in Process
As an entrepreneur, one of the questions I’m asked most frequently is, “How did you take the leap?” No matter how many times I’m asked this quest...
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Startup Diary: How We’re Really Building It - Logo Love
Hi there. This is the part of the Tokki blog that gives you a roughly real-time, behind the scenes view of how a company is actually getting built...
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Welcome to Tokki
Thanks so much for joining me at the very, very beginning of this exciting new step. More than just about anything, I believe whole heartedly in ...
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